One World Comms for Digital Communications Expertise

Digital communications cover almost all online experiences your target audience engages with. Whether that’s through social media, email marketing, websites and blogs (via SEO techniques). This website aims to explain these digital channels, their unique characteristics, and how to get the best performance from them.

What is digital communication?

Digital communication is the process of using digital channels to send and receive messages. Communication channels can include email, instant messaging, video conferencing, and digital marketing (i.e. social media, website, blogs, SEO). The advantages of digital communication include the ability to send and receive messages instantly, the ability to share multimedia content, and the ability to track and measure responses.

Although personal use of digital communication is well used and received, this website will concentrate on how organisations can communicate with both an internal and external audience.

Why is digital communication important?

Digital communication is important because it allows businesses, universities and organisations to use digital devices to target a wider audience. This type of communication is also important for internal communication, as it can help businesses target specific employees or departments.

Digital communication is important for many reasons. One reason is that it can help connect people during a pandemic. For example, the recent world pandemic meant people were unable to meet in person but work remotely therefore digital communication channels were used to stay in touch and keep working together.

Find out what is an effective digital communication strategy