What are digital communication metrics?
Digital marketing campaigns are often complex and multi-faceted, making it difficult to measure their success. However, by using metrics and KPIs, you can get a clear picture of how your digital marketing campaign is performing and what areas need improvement. There are a number of digital marketing metrics that you can use to measure the success of your campaign, including reach, engagement, conversion rate, and ROI. By tracking these metrics, you can make your campaign adjustments to ensure it is as successful as possible.
If you have created a digital communication strategy then you’ll want to measure the success against those Key Performance Indicators (KPIs) and ensure the strategy’s Return on Investment (ROI) is achieved.
Such marketing or digital communication KPIs could be any of the following communication channels:
Website/blog – using Google Analytics for instance
Your website, blog or blog post will probably be where your target audience will be the main destination for your marketing or communication campaign. Here are some of the many ways to measure traffic to your website:
- New visitors
- Returning visitors
- Number of website visits/number of users
- Traffic sources
- Bounce rate
- Exit rate
- Organic traffic vs. paid for traffic
Email – using mass mailing programs
- Open rates
- Click-through rate (CTR)
- Unsubscribers
- Replies
Social media platforms
- Post Views
- Engagement rate – likes, shares, comments
- Account, group or page follows and likes
Video/podcast/multimedia
- Number of plays
- Average play length
- Geographic – where the videos are being played/likes
Measuring Your Digital Marketing Campaigns
Digital marketing campaigns are often complex and multi-faceted, making it difficult to measure their success. However, by using metrics and KPIs, you can get a clear picture of how your digital marketing campaign is performing and what areas need improvement. There are a number of digital marketing metrics that you can use to measure the success of your campaign, including reach, engagement, conversion rate, and ROI. By tracking these metrics, you can make adjustments to your campaign to ensure that it is as successful as possible.
What is a digital marketing KPI?
A digital marketing KPI is a performance indicator that helps businesses measure and track the success of their digital marketing campaigns. There are many different types of digital marketing KPIs, but some of the most common ones include website traffic, conversion rates, and social media engagement. By tracking these KPIs, businesses can gain insights into which aspects of their digital marketing are performing well and which need improvement.
Why are marketing metrics important?
Marketing metrics are important for marketers because they provide a way to measure the success of marketing campaigns and channels. Analytics can help identify which marketing activities are working and which ones need improvement. By tracking marketing metrics, marketers can make better decisions about where to invest their time and resources.